Best Platforms to Sell Handmade Goods Online for 2025

This guide examines the leading online marketplaces for handmade goods, such as Etsy, Amazon Handmade, Shopify, and more. Find the best fit for your unique products by comparing features, fees, and audiences. Whether you're an artist, crafter, or designer, picking the right platform can make or break your business.

Zibbet – One-Stop Syncing Solution

Zibbet is a clever multi-channel management tool for handmade sellers, not just another marketplace. It lets you list items on Zibbet and sync them with Facebook, Instagram, Etsy, and even your own website all at once. For people who wish to increase their visibility without having to deal with running several stores, it's ideal.

Zibbet’s Superpower: Syncing

Zibbet stands out because it can bring all of your listings together. You only need to make one product listing, and Zibbet will send it to all the places you are. This saves a lot of time and makes sure that everything is the same across all platforms. No more having to update inventory by hand on every store.

Benefits Handmade Sellers Love

• Multi-channel reach: Manage Etsy, Shopify, Instagram Shop, and Zibbet from one dashboard.

• Consistent branding: Centralized control helps maintain a professional look.

• Artisan-focused audience: Zibbet still maintains a handmade-only ethos on its marketplace.

Pricing & Fees

• Monthly Subscription: Starts at $6/month per sales channel.

• No listing or commission fees: You pay only for the service, not per sale.

When to Use Zibbet

If you already sell on sites like Etsy or Shopify and want to make your backend easier to use, Zibbet is a great choice. As a management hub, it's great, but it's not as powerful as a standalone marketplace.

Redbubble – Best for Artists and Designers

Redbubble is the best place for you if your handmade work is more like art, print, or design. Redbubble doesn't sell real handmade goods; instead, it lets you upload designs that people can order on t-shirts, posters, mugs, and other items.

Why Redbubble Rocks for Creatives

Redbubble takes care of making the products, shipping them, and helping customers. You only think about design. It's perfect for digital artists, illustrators, photographers, and graphic designers who want to make money from their art without having to buy inventory.

Top Features of Redbubble

• Zero upfront cost: Just upload your design and start earning.

• Global audience: Art lovers from around the world browse Redbubble daily.

• No shipping stress: Redbubble handles logistics and customer support.

Earning Potential

• You set your margin: Redbubble gives a base price and you choose your markup.

• Royalties-only: You earn a percentage of each sale, with no monthly fees.

Who Should Use Redbubble?

If your handmade “product” is actually digital art or design, Redbubble is perfect. You’ll need to master keywording and visuals to stand out, but the passive income potential is impressive.

Facebook Marketplace – Community-Centered Selling

Once used only for local couch sales, Facebook Marketplace has grown into a serious contender for handmade sellers—especially those selling locally or through social media.

Why Facebook Marketplace is Worth Your Time

It’s free, fast, and already connected to billions of users. Plus, if you already have a Facebook business page, you can list products directly and even run ads to boost visibility.

You can message customers instantly, share behind-the-scenes stories, and create buzz through your network.

Key Perks

• No fees (for local sales): If you arrange local pickup or delivery, it’s entirely free.

• Great for testing: You can test product ideas before launching on bigger platforms.

• Built-in audience: Tap into your local and online network effortlessly.

Limitations to Note

• Less professional: Not ideal for scaling or international sales.

• No shopping cart: Buyers message you manually to order.

• Scam risk: Always verify buyer info before shipping.

Best For?

Local sellers, side hustlers, or new crafters just testing the waters. It’s not scalable long-term but great for building initial traction and earning some quick sales.

Big Cartel – For Indie Creators and Artists

If Shopify feels too corporate and Etsy too crowded, Big Cartel offers a simpler, indie-friendly solution. Designed for small creators, Big Cartel lets you run your own online store with minimal fuss and just the right amount of features.

Why Indie Sellers Love Big Cartel

It's simple, neat, and doesn't give you too much tech. You can start a stylish online store in a matter of minutes, with no coding, no plugins, and no stress. Artists, zine makers, and small-batch crafters all have a special place in their hearts for it.

Features That Matter

• Free plan available: Sell up to 5 products at zero cost.

• Beautiful themes: Minimalist templates make your products shine.

• Easy management: Add discounts, track orders, and monitor stats.

Pricing Breakdown

• Free Plan: Up to 5 products, limited features.

• Paid Plans: Start at $9.99/month (up to 50 products).

When Big Cartel is the Right Choice

If you want a basic storefront that’s yours and yours alone, Big Cartel is a great pick. It’s best for solo makers with a smaller catalog who want independence without the learning curve.

Madeit – Australia’s Handmade Haven

For Aussie creators, Madeit is Australia’s answer to Etsy. This niche platform proudly supports handmade-only businesses and connects sellers with buyers who value locally made, artisan goods.

Why Madeit Matters

Madeit’s audience is highly targeted—shoppers know they’re supporting Australian crafters. This platform is great for standing out without getting lost in the global chaos of bigger marketplaces.

It’s also an amazing place to showcase native Australian crafts, traditional materials, and products made from regional inspiration.

Features and Perks

• Handmade-only: No mass-produced goods allowed.

• Australian seller base: Keeps competition close and fair.

• Local exposure: Strong customer loyalty to homegrown brands.

Fee Details

• Plans start at AUD $20/month: Includes unlimited listings and no commission.

• No transaction fees: Sellers keep 100% of the sale price.

Ideal For

Australian artisans ready to build a loyal customer base in their home market. If you want to grow within the Aussie handmade scene, Madeit is your platform.

iCraft – Canada’s Handmade Marketplace

If you're a Canadian artisan looking to stay local and authentic, iCraft might be your perfect match. Unlike global marketplaces where anyone can sign up, iCraft accepts only handmade goods from Canadian and U.S. sellers, keeping the community tightly curated and genuinely artisan-focused.

Why iCraft Appeals to Sellers

iCraft feels more like a gallery than a marketplace. Shoppers here are not just looking for “stuff”—they’re looking for stories, craftsmanship, and the human touch. Because of its selective entry process and handmade-only rules, sellers enjoy a higher-quality shopping audience.

Seller-Friendly Features

• No product listing fees

• Low competition: Far fewer sellers than on Etsy or Amazon

• Custom storefronts

• Helpful blog exposure & social features

Pricing Structure

• Monthly Plan: Starts at $10/month

• One-Time Setup Fee: $25

• Zero commission on sales

Best Suited For

Artisans in North America looking for a boutique-style selling experience without high fees or overwhelming competition. iCraft is a slow-growth, high-quality platform that rewards authenticity and consistency.

IndieMade – Website + Store Combo

Think of IndieMade as your personal artist portfolio meets eCommerce. It’s not just about selling—it’s about building a presence. If you’re a painter, photographer, jeweler, or sculptor, this is a place where your products and your story coexist beautifully.

What Makes IndieMade Unique

IndieMade was designed with creatives in mind. Beyond just selling products, it allows you to showcase blogs, galleries, and event calendars. You get to tell your story alongside your creations, which adds incredible value in the handmade world.

Platform Features

• Integrated blog

• Image galleries for showcasing collections

• Event calendar for craft shows

• Search engine optimization tools

Pricing Details

• Starts at $4.95/month

• No commission on sales

• Custom domain support

Ideal For

Artists and crafters who want more than just a store. If your creative identity is as important as your product, IndieMade gives you the space to express it all.

Weebly – Drag-and-Drop Simplicity

Weebly (by Square) might not be a handmade-only platform, but its easy drag-and-drop website builder makes it a top pick for artists who want full control with zero technical headaches.

Why Choose Weebly

Weebly’s biggest win is its simplicity. You don’t need coding knowledge. Just choose a template, drag in your products, and you’re online. Bonus: Weebly comes with full integration with Square payments, making checkout seamless.

Benefits for Handmade Sellers

• Beautiful templates for artists and shops

• Built-in marketing tools

• Free plan available

• Powerful eCommerce add-ons

Pricing Summary

• Free Plan Available

• Pro Plans: Start at $12/month

• Transaction Fee: 3% (unless on higher plan)

Perfect For?

Solo artisans and side-hustlers who want their own branded site but don’t want to mess with code. Great for pairing with in-person craft fairs or markets.

Square Online – Perfect for In-Person Sellers

If you already sell handmade goods at markets or craft fairs using Square’s point-of-sale, then Square Online is a no-brainer. It syncs with your POS system so your inventory updates in real-time, whether you sell online or offline.

What Makes Square Online a Smart Move

This is about unifying your business. You don’t need to manage two separate systems—Square does it all for you. You can set up a free online store and sell items directly or offer pickup/delivery options.

Key Highlights

• Free eCommerce store

• Inventory sync with physical sales

• Mobile optimized for on-the-go shoppers

• Great for repeat local buyers

Pricing

• Free Plan: With 2.9% + 30¢ per transaction

• Paid Plans: Start at $29/month with advanced features

Who It’s For

Handmade sellers who juggle both online and in-person sales. Square Online helps tie it all together without overwhelming you with features you won’t use.

WooCommerce – For the Tech-Savvy Sellers

If you want ultimate control and already have a WordPress site (or are planning one), WooCommerce is your best bet. It’s a powerful, customizable plugin that turns any WordPress site into a fully functional online store.

Why WooCommerce Rocks

You’re in charge of everything—from design to checkout flow. You can integrate SEO tools, customize every element, and install thousands of plugins. It’s the ultimate platform for building a scalable handmade brand.

Notable Features

• Free to install

• Full WordPress integration

• Limitless customization

• Large support community

Cost Breakdown

• Plugin is free

• You pay for hosting, premium plugins, and themes

• Transaction fees depend on payment gateway used

Is WooCommerce Right for You?

If you're serious about online sales, have a bit of tech know-how (or are willing to learn), WooCommerce lets you build the exact store you’ve envisioned. It’s not beginner-friendly—but it is brand-friendly.

Conclusion

Choosing the right platform to sell your handmade goods isn't just about picking the biggest name or the one with the lowest fees. It’s about aligning your vision with the right audience, tools, and support systems. Etsy may offer quick visibility. Shopify gives you independence. Amazon Handmade offers prestige. And niche platforms like Folksy or Madeit can offer intimacy and connection.

The key? Start where your strengths lie. If you have an audience—own it with Shopify. If you’re testing the waters—begin with Etsy or Facebook Marketplace. But wherever you start, remember: your handmade product deserves a place in the spotlight.