XPLR: The Brand That Defines Modern Exploration and Fearless Living

XPLR is not just a word — it’s a movement. Born from the vision of viral YouTubers Sam Golbach and Colby Brock, XPLR represents a fearless mindset, a passion for discovery, and a bold new form of expression through streetwear fashion. With roots in paranormal adventures and urban exploration, XPLR speaks directly to a generation that dares to question, wander, and face the unknown.

What Does XPLR Stand For?

XPLR is short for “explore,” but its meaning runs far deeper. It reflects a lifestyle of:

• Conquering fears

• Diving into the unknown

• Expressing individuality

• Building a powerful community

Sam and Colby chose the name to encapsulate their mission — to go beyond limits and invite others to explore their world and themselves.

The Origin of XPLR: Sam and Colby’s Vision

With millions of subscribers and a reputation for jaw-dropping haunted adventures, Sam and Colby have made a name by filming overnight investigations in abandoned hospitals, asylums, prisons, and cursed locations.

But their content evolved into more than just videos. They created XPLR as a brand that embodies their journey, inviting fans to live boldly, think freely, and wear their beliefs with pride.

XPLR Merch: The Heart of the Brand

The XPLR merch line is where the brand truly comes to life. Every hoodie, tee, and accessory is carefully designed to mirror the themes from their investigations and philosophies.

XPLR Clothing Features:

• Dark, mysterious graphic elements

• Symbols like the “X”, clocks, flames, and doorways

• Cryptic quotes that inspire exploration and courage

• Premium quality materials for maximum comfort and durability

Fans don’t just wear XPLR — they live it.

Iconic XPLR Drops and Limited Releases

XPLR is known for its exclusive and time-sensitive drops. These releases sell out fast and often never return, creating a high demand among collectors and loyal fans.

Most Popular Collections:

• Autographed Flames Hoodie – Featuring the classic “X” logo engulfed in fire

• Baby Devil V.3 Aqua Hoodie – Known for glow-in-the-dark graphics and bold color

• Explore or Die Tees – Embracing the raw spirit of Sam and Colby’s mission

• Vintage Graphic Tees – Aged aesthetics and chilling messages

XPLR Accessories: Wear the Message Everywhere

Beyond clothing, XPLR extends into daily life through accessories that hold the same thematic power.

Best-Selling XPLR Accessories:

• Logo beanies and caps

• Occult-themed rings and chains

• “Trust the Unknown” journals and notebooks

• Paranormal symbol stickers and patches

These products let fans represent the brand in a more subtle yet powerful way.

Quality You Can Count On

XPLR isn’t mass-produced merchandise. Each item is crafted with care using high-grade materials and thoughtful design. From heavy fleece-lined hoodies to soft, preshrunk cotton tees, comfort and durability are never compromised.

What Makes XPLR Stand Out:

• Double-stitched seams for strength

• Eco-conscious printing methods

• Unisex sizing with inclusive fits

• Designed to last through real adventures

The XPLR Community: Join the Movement

The power of XPLR lies in its community — a global group of explorers, creators, and fearless individuals known as the XPLR Army. It’s more than fans; it’s a family bound by the belief that life begins at the edge of your comfort zone.

How Fans Engage:

• Posting outfit photos under #XPLRArmy

• Sharing ghost stories and exploration clips

• Joining Sam and Colby’s livestreams and Discord chats

• Meeting at exclusive pop-ups and fan events

This culture makes XPLR more than a brand — it’s a tribe of fearless minds.

Where to Buy Official XPLR Gear

Authentic XPLR merch is available exclusively at the official XPLR store. Each product is verified, and special drops often include:

• Hand-signed pieces

• Mystery bundles

• Collector’s cards

• Pre-access for subscribers

Beware of knockoffs. Only the official shop guarantees the real deal with the quality and spirit Sam and Colby intend.

Why XPLR Is Different From Other Creator Brands

While many influencers launch merch, XPLR stands apart because it’s built on purpose. It’s not just about promoting content — it’s about fueling a mindset.

Why XPLR Works:

• Deep emotional connection to fans

• Unique visual identity rooted in storytelling

• Fearless, raw, and unfiltered messaging

• A full lifestyle experience, not just apparel

This is what makes XPLR comparable to premium streetwear brands like Fear of God Essentials and Anti Social Social Club, while maintaining its creator-first authenticity.

Final Thoughts: Should You Rock XPLR?

If you’re someone who:

• Embraces the unknown

• Values bold, symbolic fashion

• Follows Sam and Colby’s journey

• Seeks community, not just clothes

Then XPLR is your brand.

It’s more than merch — it’s a badge of courage, creativity, and curiosity.